It's what happens. You love, then you lose, then you die. Even if you survive, you die.
J. J. AbramsI don't want to do something that is so inside that only die-hard fans will appreciate.
J. J. AbramsI have nothing against 3-D in theory. But I've also never run to the movies because something's in 3-D.
J. J. AbramsWe went on the opening weekend [of Star Wars], a group of us went out and just popped into a couple theaters just to see people in the theater watching the movie, and it was incredibly gratifying just to see the thing out there being watched by people. And the reaction was more than we could've expected.
J. J. Abrams