Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.

You think you know what is just and what is not. I understand. We all think we know." I had no doubt, myself, then, that at each moment each one of us, man, woman, child, perhaps even the poor old horse turning the mill-wheel, knew what was just: all creatures come into the world bringing with them the memory of justice. "But we live in a world of laws," I said to my poor prisoner, "a world of the second-best. There is nothing we can do about that. We are fallen creatures. All we can do is to uphold the laws, all of us, without allowing the memory of justice to fade.

The mode of consciousness of nonhuman species is quite different from human consciousness.

he knows too much about himself to subject her to a morning after, when he will be cold, surly, impatient to be alone.

No, Paul, I couldn't care less if you tell me made-up stories. Our lies reveal as much about us as our truths.' (Said to Paul by Elizabeth Costello, the interloping novelist-angel-inner voice).

There seemed nothing to do but live.

We are not by nature cruel.