In the mid-1980s, however, the Estonian TV programmers came up with a clever idea: they asked Moscow for millions of rubles to make propaganda in Estonia to fight the Finnish programs' popularity. They got millions from the government, but what they made was not propaganda at all! They simply made good, entertaining programs - no one in Estonia recognized them as propaganda, only Russia thought it was, so they got away with it. Of course, Russia provided their own propaganda programs, but Estonians knew to avoid them.
Jaak KilmiThe Soviet Union wasn't so closed - it wasn't North Korea. It was a practical system. People were creative and industrious, so if they wanted to see Western TV programs, they would invent a way to do so. It's strange in a way. There was an official truth, and there was daily life.
Jaak KilmiWorking under the Soviet system made you very paranoid - people were afraid of everything - and this paranoia is still in people's minds.
Jaak KilmiIn Northern Estonia, the Soviet authorities didn't have a recipe on how to fight against the popularity of Finnish TV. Audiences didn't want to watch hardcore Soviet propaganda.
Jaak KilmiIn the mid-1980s, however, the Estonian TV programmers came up with a clever idea: they asked Moscow for millions of rubles to make propaganda in Estonia to fight the Finnish programs' popularity. They got millions from the government, but what they made was not propaganda at all! They simply made good, entertaining programs - no one in Estonia recognized them as propaganda, only Russia thought it was, so they got away with it. Of course, Russia provided their own propaganda programs, but Estonians knew to avoid them.
Jaak Kilmi