My goal is to simplify complexity.

Anything you're interested in the world whether it be Charlie rose or JetBlue or a public figure or your local coffee shop, they're on Twitter and broadcasting what is interesting to them.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

You don't have to start from scratch to do something interesting. You don't have to start from scratch to have a massive impact on the world. You have to have a good idea. You have to convince other people of those good ideas. And you have to push as quickly as possible.

As CEO, my main job is editor-in-chief.

Those words are from Lynda Barry's novel 'Cruddy.' I've carried them with me for some time. There's a lot in my life I wasn't expecting. One is the realization that I stood at this pulpit and delivered a reading for my own graduation...15 years ago. Unexpectedly, I'm old.

All my days are themed. Monday is managementTuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and cultureOn the days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon. Sundays are for strategySaturday is a day off.