Make every detail perfect and limit the number of details to perfect.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Make every detail perfect and limit the number of details to perfect.

TweetDeck is a very interesting client, because it presents a view that no other client in the world presents, which is this multicolumn, massive amounts of information in one pane. And people really, really enjoy that.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

The Web provides a very easy way to immediately grasp what's going on. It really offers the transparency, so you can see, especially with the search engine, how people are using Twitter at one glance. The phone doesn't allow for that.

We get to design what we want to see in the world rather than doing what other people think should be done.