A leader should have higher endurance and ability to accept and embrace failure.
Today the financial market is no good, but the money is there.
Never ever compete on prices, instead compete on services and innovation.
You've to make consumers smart. An e-commerce portal doesn't sell a product at cheaper rates, instead an offline shop sells it at a costlier prices.
Rather than having small smart tricks to get by, focus on holding on and persevering.
Customers should be number 1, Employees number 2, and then only your Shareholders come at number 3.