A reader is not supposed to be aware that someone's written the story. He's supposed to be completely immersed, submerged in the environment.
Jack VanceConversation! Supple sentences, with first and second meanings and overtones beyond, outrageous challenges with cleverly planned slip-points, rebuttals of elegant brevity; deceptions and guiles, patient explanations of the obvious, fleeting allusions to the unthinkable. As a preliminary, the conversationalist must gauge the mood, the intelligence and the verbal facility of the company. To this end, a few words of pedantic exposition often prove invaluable.
Jack Vance