I know that's blasphemous when you are from Detroit, but I was never a fan of Motown stuff. I don't care for the production much.

Musically, though, you're a character and you're singing a song. If you're not your own character, you're the character in the song, most of the time. Even blues musicians, a lot of them who were the most realistic, at times, they were singing a song and portraying a character in the song. There's something to be said for getting involved in the emotion of a song, too, with the characters.

I just think old old movies, they make you concentrate and pay attention so much more. They feel so warm. A lot of modern digital videotape, it's just too bright. Don't know why, it's not warm.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

The wonderful news is that when a person with my lack of art background can be successful, then anyone can. I'm not super talented and had no art training. Nothing, nada, zip. No workshops or classes.

Our art is an adventure. It is a dream come true.

I have so much music inside me I'm just trying to stay afloat. I don't tend to write for a particular band - you have to just write the songs and then let God into the room and let the music tell you what to do.