The Bottom Line: If people don't LOVE our work, we will not be able to sell what we make.
Jack WhiteSome guys are afraid of "fashion" even those this isn't really fashion. It's more "style". A lot of guys don't want to look like they care too much. The idea of standing in a fiting room and trying things on and saying, "How does this look?" I think maybe that experience is a little bit intimidating.
Jack WhiteWhat you think is fake in your head comes off as not enough on camera, a lot of times. You almost have to overdo it, in this overly, sort of Broadway, large-gestures kind of way to come off as being realistic on camera. It's strange. You almost have to act really fake to come off looking real.
Jack WhiteI really don't like to take the easy way out, if I can help it, on anything I do, I like to really make it a challenge. I don't know how to create by taking the easy routes. I've tried, you know, I've tried to let myself, but I always struggle to compensate.
Jack White