I think the most important thing is to start with something that fits perfectly. Don't worry about having it in five colors.

You can't do better than that.

Amy Winehouse: Did she invent white soul? Wearing a beehive? No. But she did something brand new and fresh, altogether as a package, and you see who's in her wake, from the Duffys to the Lana Del Reys. Adele selling 20 million records? That would not have happened if Amy Winehouse was alive.

You can't steal an artist's songs and also tell him he can't license that music to a commercial.

I think that most people, and by people I mean journalists, think that I pre-conceive everything and that I spend my afternoons dreaming up self-mythologizing points of interest.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

If you don’t have a struggle inside or around you, you have to make one up.