I hate irony, particularly when it is used because there isn't any message or to hide that someone hasn't any story to tell. Just like when someone only spews out a stack of cool words which don't mean anything and then has the gall to call it art. I always want to create a bridge between us and the listener, and I want it to be so that kids want to create for themselves a story or a context of the words.

If you emphasize one part of the song, it trivializes the rest of the music.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

I really don't like to take the easy way out, if I can help it, on anything I do, I like to really make it a challenge. I don't know how to create by taking the easy routes. I've tried, you know, I've tried to let myself, but I always struggle to compensate.

An auctioneer is such a uniquely American thing. I keep thinking in my head, perhaps it's not as American as I think, but it feels so Southern. It feels so American. Like, hundreds of years of American tradition is involved in it.

Technology is a big destroyer of emotion and truth. Auto-tuning doesn’t do anything for creativity. Yeah, it makes it easier and you can get home sooner; but it doesn’t make you a more creative person. That’s the disease we have to fight in any creative field: ease of use.

I have very little interest in the bottom line or signing artists to help make the label profit. That's a lucky, unique position to be in, but it all comes out in the wash.