Every album I've done pretty much has been not in a pleasant, quote-unquote, environment - it's freezing cold, or it was somebody's house with not-that-great equipment. It's always something that spurs on to get the job done.

Musically, though, you're a character and you're singing a song. If you're not your own character, you're the character in the song, most of the time. Even blues musicians, a lot of them who were the most realistic, at times, they were singing a song and portraying a character in the song. There's something to be said for getting involved in the emotion of a song, too, with the characters.

If you emphasize one part of the song, it trivializes the rest of the music.

If you're asking if I would be foolish enough, or insulting enough, to write about people in my life that I respect and sell it to the masses as a "break-up song," I can't imagine doing that to people I love.

I think it takes a lot of trickery to keep up with the media and its perception of you. I don't know if I have it in me most of the time to care. The music is made first, and the interviews or photos to keep it alive come later as a necessary evil, I suppose.

I want love to roll me over slowly stick a knife inside me, and twist it all around.... I want love to walk right up and bite me grab a hold of me and fight me leave me dying on the ground.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.