I think it takes a lot of trickery to keep up with the media and its perception of you. I don't know if I have it in me most of the time to care. The music is made first, and the interviews or photos to keep it alive come later as a necessary evil, I suppose.
Jack WhiteI always stayed away from the studio environment as much as possible. But I just wanted to see if I could work in one. It's not easy. Just having an engineer's assistant around is enough for me to be uncomfortable. With more than one person there in the room, it feels strange.
Jack White