We found out that you can't pass on acquired things like bigotry, prejudice, greed. That's all learned in your culture or your sub-culture

Our customs, behaviors, and values are byproducts of our culture.

Living through the 1929 Great Depression helped shape my social conscience. During this time, I realized the earth was still the same place, manufacturing plants were still intact, and resources were still there, but people didn’t have money to buy the products. I felt the rules of the game we play by were outmoded and damaging. This began a life-long quest resulting in the conclusions and designs presented in The Venus Project.

If orange trees grew all over the country, you couldn't sell oranges. Do you understand that? So, all our decision making is based upon scarcity or the availability of resources. If we have a shortage of any kind of resource, we put all the labs to work on making substitute materials. People always worry about 'What if we run out of a certain material?', but we have enough technology today to make thousands of different substitutes.

Once you accept the fact that people have 'individual choices' and they're 'free' to make those choices. Free to make choices means without being influenced and I can't understand that at all. All of us are influenced in all our choices by the culture we live in, by our parents, and by the values that dominate. So, we're influenced. So there can't be free choices.

In our search for more, we have blinded ourselves to our personal responsibility for challenging these absurdities. A resource-based society considers us all equal shareholders of Earth. We are responsible both for the planet and for our relationship with each other.

Working with drug addicts, alcoholics, and so-called juvenile delinquents in New York City convinced me that instead of working with individuals, more effective methods would deal with the societal conditions that create dysfunctional behaviors in the first place.