There are probably no more market-oriented individuals on the planet, than low income people.
Jacqueline Novogratz1.5 billion people lack proper access to electricity. Many buy kerosene, which can cost 30 percent of their income. It sends millions of metric tons of carbon dioxide into the atmosphere every year. And often the lamp will fall over and catch the house on fire. So mothers hate it, but it's their only option.
Jacqueline NovogratzBy going from the bottom-up again, we see where successes work, and you can also see where the status quo can be the biggest obstacle or roadblock to success. The kind of entrepreneurs in whom we need to invest are the kind who are willing to fight that status quo, bureaucracy, complacency, and corruption.
Jacqueline Novogratz