Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
Jacques EllulChristians should be troublemakers, creators of uncertainty, agents of a dimension incompatible with society.
Jacques EllulFor the word is dialectical in itself and at the same time is integrated into the whole of existence. By this I mean that the word is intended to be lived.
Jacques EllulThe goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief
Jacques Ellul