Almost always, it is the conviction that 'I am right' or 'my cause is the cause of justice' that triggers violence. That is, ...the moment propaganda does its work, violence is unleashed. And violence can be reduced by countering this propaganda.
Jacques EllulChristians should be troublemakers, creators of uncertainty, agents of a dimension incompatible with society.
Jacques EllulPropaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
Jacques EllulBelief is reassuring. People who live in the world of belief feel safe. On the contrary, faith is forever placing us on the razor's edge.
Jacques EllulAccording to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.
Jacques EllulIf the ruler wants to play the game by himself and follow secret policies, he must present a decoy to the masses. He cannot escape the mass; but he can draw between himself and that mass an invisible curtain, a screen, on which the mass will see projected the mirage of some politics, while the real politics are being made behind it.
Jacques Ellul