I used to believe that you could change the culture or behavior of a company. I still believe it's possible, but it is at least a five to ten year process, if you are successful at all. More recently, I have been attracted to the ideas of the behavioralist, Edgar Schein. Schein has argued that you cannot change the culture of a company, but you can use the culture of a company to create change. It's an interesting approach to overcoming resistance. And if you can change how a company does its work, you might eventually be able to change how its people think.
James A. ChampyI think that we can all learn from what smart companies are doing. My objective is to demonstrate what's possible, even during tough economic times. This is a period of great business dislocation, but that means it's also the time to try new things. This will be a challenge for existing companies. But the behaviors of smart companies can be learned.
James A. ChampyWhen a change initiative is focused on changing a company's culture directly, it can take five to ten years to accomplish its objective. Company cultures don't change easily. My friend Peter Drucker used to argue that company cultures don't change at all.
James A. ChampyA change initiative can fail for multiple reasons - in fact, there are just too many things that can go wrong. The focus of the initiative might be wrong - too narrow or too broad. The initiative might be poorly executed or under-resourced. But most often, a change initiative fails because it hits a behavioral impasse. Something in the culture of the company is in conflict with the objective or execution of the initiative.
James A. Champy