Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.

I am not failing - I am growing! Do you have the ability to reframe failure as growth in order to achieve your goals?

Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.

Building a visionary company requires one percent vision and 99 percent alignment.

The essence of profound insight is simplicity.

How can we do better tomorrow than we did today?

Not every financial company toppled during the 2008 crisis, and some seized the opportunity to take advantage of weaker competitors in the midst of the tumult.