Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.

A company should limit its growth based on its ability to attract enough of the right people.

People are not your most important asset....the right people are.

Good is the enemy of great. And that's one of the key reasons why we have so little that becomes great.

Companies that change best over time know first and foremost what should not change.

A dream is a feeling that sticks - and propels.

Not every financial company toppled during the 2008 crisis, and some seized the opportunity to take advantage of weaker competitors in the midst of the tumult.