I think "Avatar" is kind of a unique category where people are enjoying the unique theatrical experience even though they may have seen it on the small screen. They want to have that immersive, transportive experience. "2001: A Space Odyssey" played for three years at the Loews cinema in Toronto. I remember that. It just kept playing. People wanted to return to that experience. That may not be the best example because I think "2001" took 25 years to break even.
James CameronI think people had somehow gotten the sense that we have explored everything, when that isn't the case. We so know so little about the ocean, and so much of it is being destroyed.
James CameronDon't get seduced by your own stuff. Don't get high on your own supply. The hardest thing as a filmmaker is when you're watching a film that you've worked on for several years. You know every frame so intimately that holding lots of the objectivity of a new viewer who has just seen it for the first time is the hardest thing. Every aesthetic decision you make - and you make thousands of them every day, have to - in theory, must be done from you being a blank slate. You almost have to run a program, like a mind wipe, every time you watch the movie.
James CameronI mean, you have to be able - you have to have made the commitment within yourself to do whatever it takes to get the job done and to try to inspire other people to do it, because obviously the first rule is you can't do it by yourself.
James Cameron