A director's job is to make something happen and it doesn't happen by itself. So you wheedle, you cajole, you flatter people, you tell them what needs to be done. And if you don't bring a passion and an intensity to it, you shouldn't be doing it.

I probably spend more time writing than reading science fiction. I find that science-fiction literature is so reactive to all the literature that's gone before that it's sort of like a fractal. It's gone to a level of detail that the average person could not possibly follow unless you're a fan. It iterates upon many prior generations of iterations.

I pick my feature film battles very carefully. They're going to be personal and they're going to take a lot of my energy. I'm not going to be some big production company and be Jerry Bruckheimer or something like that. It doesn't interest me.

All my films are love stories.

People of conscience in our leadership in Washington have been scared off by the right and the fossil fuel lobbies. They won't even use the term "sustainability" or "climate change" in an energy bill, which is ludicrous on its face. It completely ignores the elephant in the room that we're all dealing with. The average American doesn't even believe climate change is real, they think it's all a hoax.

Avatar is the most high tech film in terms of its execution, dealing with essentially a very low tech subject; which is our relationship with nature...and in fact the irony is that the film is about our relationship with nature and how our technological civilization has taken us several removes away from a truly natural existence and the consequences of that to us.

Rose: You have a gift Jack, you do. You see people. Jack: I see you. Rose: And? Jack: You wouldn't have jumped.