The film industry is about saying 'no' to people, and inherently you cannot take 'no' for an answer.

I love it when I have a nightmare to me that means I got my money's worth out of that eight hours

I think "Avatar" is kind of a unique category where people are enjoying the unique theatrical experience even though they may have seen it on the small screen. They want to have that immersive, transportive experience. "2001: A Space Odyssey" played for three years at the Loews cinema in Toronto. I remember that. It just kept playing. People wanted to return to that experience. That may not be the best example because I think "2001" took 25 years to break even.

I don’t feel that I’m making movies for iPhones. If someone wants to watch it on an iPhone, I’m not going to stop them, especially if they’re paying for it, but I don’t recommend it. I think it’s dumb, when you have characters that are so small in the frame that they’re not visible. I’m trying to make an epic.

Avatar is the most high tech film in terms of its execution, dealing with essentially a very low tech subject; which is our relationship with nature...and in fact the irony is that the film is about our relationship with nature and how our technological civilization has taken us several removes away from a truly natural existence and the consequences of that to us.

We have a great responsibility. Whatever we make will become the truth, the visual reality that a generation will accept.

Religions fulfill deep-seated psychological needs for people, and if you don't get it from a specific religious doctrine, you'll get it from the kind of films I like to make. A film like The Terminator is consciously meant to give a sense of empowerment to the individual.