The collective energy of everyone is what really made Business 2.0 exciting.
It's very rare that publications double their frequency.
Business people have been made into these rock stars because they've made a lot of money.
The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.
You know, technology CEOs like to think of themselves as rock 'n roll stars.
See, what we were going to do was say, the Internet is this great business strategy tool.