If you really want to improve technology, if you want things to work better and be better, you've got to protect the person who spends a lot of effort, money, and time developing that new technology.

If you really want to improve technology, if you want things to work better and be better, you've got to protect the person who spends a lot of effort, money, and time developing that new technology.

You need a stubborn belief in an idea in order to see it realised.

Engineers are behind the cars we drive, the pills we pop and the way we power our homes.

[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.

Hire inexperience. This year we plan to hire 200 engineers - half of whom are recent grads. Young people are not burdened by years of experience. They haven't learned - or been told - what is right or wrong. With engineering, there is no tried and tested path. You try, and fail, and fix, and fail again.

If you can't be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think.