Manufacturing is more than just putting parts together. It's coming up with ideas, testing principles and perfecting the engineering, as well as final assembly.

Failure is an enigma. You worry about it, and it teaches you something.

I made 5,127 prototypes of my vaccum before I got it right. There were 5,126 failures. But I learned from each one. That’s how I came up with a solution. So I don’t mind failure.

I imported the first Mac into England in 1984; you know, the beige box. I imported what I think were the first four that came into England. I never opened the instruction manual. That was the best thing about it.

Nobody wants the expenditure of a lease on a factory which lasts 21 years. You can't plan 21 years ahead.

We need to encourage investors to invest in high-technology startups.

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.