In the margin for error lies all our room for maneuver.

Metaphor lives a secret life all around us. We utter about six metaphors a minute. Metaphorical thinking is essential to how we understand ourselves and others, how we communicate and learn, discover and invent.

A simile is just a metaphor with the scaffolding still up.

I believe aphorisms are best when first read in the wild, free from the confines of any categories.

Metaphors hide in plain sight, and their influence is largely unconscious. We should mind our metaphors, though, because metaphors make up our minds.

You only really discover the strength of your spine when your back is against the wall.

By bringing together what we know and what we don't know through analogy, metaphorical thinking strikes the spark that ignites discovery.