As far as I can work out, no-one really loses out.
If your ideas are good they rise, and if they're a bit crap they sink.
France is a country you have to drive through to get to Italy. That's all it's there for.
There are all sorts of things embodied in the Lego brick - geometry and mathematics and truth and proportion and shape and colour... It is a faintly spiritual activity that everybody connects with.
Nothing in this life worth achieving is easy, nor is it impossible.
As more consumers demand less sugar, the food and beverage manufacturers will eventually come into line with what the consumers want.