The current CEO of Wal-Mart says he has "no choice" but to sacrifice the welfare of his employees in order to serve his customers' need for low prices. So, why are they paying the guy millions a year if there is no possibility for him to change things? I think he is either kidding us or himself. The truth is more likely that he likes things the way they are, or he lacks the strategic imagination to come up with a viable and profitable ways to change them. If either is true, he is overpaid and probably not up to doing the job.

The other players of job market are Global Competitors, the glamour corporations in high technology, telecom, entertainment, consumer products and pharmaceuticals who are the headline makers as they move jobs, services and production around the globe. They pay the highest salaries, but offer little in terms of job security, training, or careers.

The current CEO of Wal-Mart says he has "no choice" but to sacrifice the welfare of his employees in order to serve his customers' need for low prices. So, why are they paying the guy millions a year if there is no possibility for him to change things? I think he is either kidding us or himself. The truth is more likely that he likes things the way they are, or he lacks the strategic imagination to come up with a viable and profitable ways to change them. If either is true, he is overpaid and probably not up to doing the job.

Recently, there has been a profound change in how we think about corporate leadership. The 1990s was the era of celebrity leaders: we focused on Jack Welch, and not GE, on Bill Gates, and not Microsoft, on Steve Jobs, and not Apple, on Larry Ellison and not Oracle. But, on reflection, the records of most high-profile leaders have not withstood closer scrutiny. In almost all cases, it turns out that the success of organizations is due to the collective efforts of many, and not to the genius of a single, all-powerful individual at the top.

Value-based leaders believe in democratic workplaces in which employees participate in decisions.

When we spoke about workplaces in 1972 we mainly were referring to old-line manufacturing firms, on the one hand, and Main St. shops and restaurants, on the other. Both of those categories are now insignificant in terms of employment. Today, the economy is dominated by the rapidly growing Low-Cost Operators - national discount and mall chain stores, fast food franchises and supermarkets - which offer employees low salaries, few benefits and little training.

As Starbucks' CEO Howard Shultz explains, the high-quality customer service that makes it possible for his company to charge a premium for its coffee results from the investments it makes in employee welfare and training.