You just work really hard and scrutinize. What is it called in politics? "Opposition research"? You want to do the detective work on your client so to speak before your opponent can dig it up. We're vetting everything thoroughly.
James PonsoldtInnovation, sending civilians to outer space, mapping the mind, curing cancer - all these things, they're great. Obviously these same companies are also making a lot of money and accumulating a lot of our data at the same time, which seemed like independent things and one is beneficial and one is problematic for us as individuals, but in the rush of the new I think a lot of the philosophical, ethical, moral, and legal questions don't get asked in time. It's not in our nature to pause, sit, meditate, question, debate. We move forward. Technology generally answers itself with more technology.
James PonsoldtA lot of things, whether it's Brexit, the U.S. election, things that are happening on Facebook Live, the way that Twitter in many cases was weaponized, obviously for good but then obviously for bad, for proxy. Governments who use it to troll and give voice to conspiracy theories, white supremacists, et cetera. I think that's not going away.
James PonsoldtI think the irony of modern life is that our data, our highly personal information, has been taken from us, but in many cases it was given away freely by us. We willfully, consciously or unconsciously, acquiesced and gave it away for a new app, you know? For the products that we have. We didn't read the fine print, or don't even really care and didn't really check to see if we could opt out. No one had to steal it from us.
James PonsoldtI don't think in terms of what's going to be successful. I have plenty of friends who make very small movies and friends who make giant, $150 million blockbusters, and the thing that I really admire is, the ones who do it well do it very sincerely.
James PonsoldtThis needs to work on that level, but it has the additional strain of it's going to be profoundly scrutinized by political junkies from the right and the left who will pick apart every little thing. We are inherently dramatizing Hillary Rodham, or Hillary Clinton, who's a very famous figure. There's a lot of biographies about her, but there's also elements that are private moments, that are dramatized with an arc, and we have to take creative license. Everything is sort of a cost-benefit.
James Ponsoldt