We live in a time when there are tech companies that have an unprecedented accumulation of power, wealth, and information with basically no competition. It's not in their nature to self-regulate, to break themselves up, or ask for less information. It's only in their nature to grow and gain more information from us, because the more that they know about us, honestly the better they can market to us and sell to us and make us better consumers.
James PonsoldtI think the irony of modern life is that our data, our highly personal information, has been taken from us, but in many cases it was given away freely by us. We willfully, consciously or unconsciously, acquiesced and gave it away for a new app, you know? For the products that we have. We didn't read the fine print, or don't even really care and didn't really check to see if we could opt out. No one had to steal it from us.
James PonsoldtBy the time you arrive at Sundance as a filmmaker, you've been living with your film intimiately, and scrutinized every frame, and probably aren't happy with - or at least I'm never happy with it - and you've seen it in the roughest of states, and you lose perspective, really.
James PonsoldtIn many ways, I think I'm a good person for it. I mean, I'm not a musical theater dude. Or rather, I don't watch everything, and love everything, and have every album. The ones that I love - like I've seen The Wizard of Oz a hundred times. West Side Story I love. I love Singing in the Rain, I love White Christmas. I love the Dennis Potter ones like Singing Detective and Pennies from Heaven. I love Sondheim.
James PonsoldtI cannot control what you bring into the theater when you see the film. I can't control what my parents bring in. I can't control what some random person on Twitter brings in to the theater. All I can control is the hour and 50 minutes that the movie lasts, and try to give it absolutely everything I can.
James Ponsoldt