We live in a time when there are tech companies that have an unprecedented accumulation of power, wealth, and information with basically no competition. It's not in their nature to self-regulate, to break themselves up, or ask for less information. It's only in their nature to grow and gain more information from us, because the more that they know about us, honestly the better they can market to us and sell to us and make us better consumers.
James PonsoldtAfter that really, I spent the majority of the spring going to tons and tons of regional festivals throughout America. Every corner of the country, I took the movie to twenty film festivals or something to that extent. I've lost track. Probably done Q&As 40-50 times at this point. It's always hard to watch something I've made, but I've got a little more objectivity and kind of see the film as not just an extension of myself.
James PonsoldtBut you certainly don't have perspective. And there's so much pressure going into that opening night because you know there's journalists, tons of acquisitions people, and the fate of your film in some ways, if not decided, is really affected by how it screens that night.
James PonsoldtI was raised by ex-hippies, but I grew up worshipping a television set. I am skeptical of a lot of things, but I was on Myspace and Friendster, and I have a fascination with the new. My wife and I met on Facebook!
James PonsoldtObviously, this isn't my normal life, traveling to cities and talking to journalists. It's fun. It's really fun. I get to stay in a cool hotel and eat good food and meet cool people, but that's not my normal life. It's pretty pedestrian. I have coffee in the morning, I go for a run, and then I write for as long as I possibly can.
James PonsoldtI cannot control what you bring into the theater when you see the film. I can't control what my parents bring in. I can't control what some random person on Twitter brings in to the theater. All I can control is the hour and 50 minutes that the movie lasts, and try to give it absolutely everything I can.
James Ponsoldt