We live in a time when there are tech companies that have an unprecedented accumulation of power, wealth, and information with basically no competition. It's not in their nature to self-regulate, to break themselves up, or ask for less information. It's only in their nature to grow and gain more information from us, because the more that they know about us, honestly the better they can market to us and sell to us and make us better consumers.
James PonsoldtWhether a project is large or small, it doesn't matter much to me as long as I feel I can serve the story as best as possible.
James PonsoldtYou just work really hard and scrutinize. What is it called in politics? "Opposition research"? You want to do the detective work on your client so to speak before your opponent can dig it up. We're vetting everything thoroughly.
James PonsoldtA lot of things, whether it's Brexit, the U.S. election, things that are happening on Facebook Live, the way that Twitter in many cases was weaponized, obviously for good but then obviously for bad, for proxy. Governments who use it to troll and give voice to conspiracy theories, white supremacists, et cetera. I think that's not going away.
James PonsoldtObviously, this isn't my normal life, traveling to cities and talking to journalists. It's fun. It's really fun. I get to stay in a cool hotel and eat good food and meet cool people, but that's not my normal life. It's pretty pedestrian. I have coffee in the morning, I go for a run, and then I write for as long as I possibly can.
James Ponsoldt