We live in a time when there are tech companies that have an unprecedented accumulation of power, wealth, and information with basically no competition. It's not in their nature to self-regulate, to break themselves up, or ask for less information. It's only in their nature to grow and gain more information from us, because the more that they know about us, honestly the better they can market to us and sell to us and make us better consumers.
James PonsoldtBut you certainly don't have perspective. And there's so much pressure going into that opening night because you know there's journalists, tons of acquisitions people, and the fate of your film in some ways, if not decided, is really affected by how it screens that night.
James PonsoldtI think the irony of modern life is that our data, our highly personal information, has been taken from us, but in many cases it was given away freely by us. We willfully, consciously or unconsciously, acquiesced and gave it away for a new app, you know? For the products that we have. We didn't read the fine print, or don't even really care and didn't really check to see if we could opt out. No one had to steal it from us.
James PonsoldtThere have been so many instances in my life where movies, music, or literature has made my life tangibly better.
James PonsoldtBy the time you arrive at Sundance as a filmmaker, you've been living with your film intimiately, and scrutinized every frame, and probably aren't happy with - or at least I'm never happy with it - and you've seen it in the roughest of states, and you lose perspective, really.
James PonsoldtI cannot control what you bring into the theater when you see the film. I can't control what my parents bring in. I can't control what some random person on Twitter brings in to the theater. All I can control is the hour and 50 minutes that the movie lasts, and try to give it absolutely everything I can.
James Ponsoldt