Never treat your audience as customers, always as partners.

If a western is a good western, it gives you a sense of that world and some of the qualities those men had - their comradeship, loyalty, and physical courage.

I have my own rules and adhere to them. The rule is simple but inflexible. A James Stewart picture must have two vital ingredients. It will be clean and it will involve the triumph of the underdog over the bully.

I wouldn't give you two cents for all your fancy rules if, behind them, they didn't have a little bit of plain, ordinary, everyday kindness and a little looking out for the other fella, too.

It may sound corny, but what's wrong with wanting to fight for your country. Why are people reluctant to use the word patriotism?

You must be oh-so smart, or oh-so pleasant. For years I was smart. I recommend pleasant...and you may quote me.

You know, people seldom go to the trouble of scratching the surface of things to find the inner truth.