Standards wars involve lots of variables, and understanding them often seems more an art than a science. They generally involve just two big players, and end in a winner-take-all situation.
James SurowieckiNike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.
James SurowieckiProcrastination also can be a way of self-handicapping: if you don't do a great job, you can always say to yourself, "If I'd only started sooner, I'd have been able to produce something excellent."
James Surowiecki