Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.
James SurowieckiOlder people do a better job of managing their impulses, and so they're better able to put off putting off.
James SurowieckiThe smartest groups, then, are made up of people with diverse perspectives who are able to stay independent of each other.
James SurowieckiFraming effects can be very influential, and to the degree that you can think of a task as close rather than distant, you're more likely to actually get it done.
James Surowiecki