Corporations hope that the right concept will turn things around overnight. This is what you might call the crash-diet approach: starve yourself for a few days and you'll be thin for life.

Most corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.

Unlike fuel-economy standards, the most common method of reducing demand for oil over the past thirty years, a gas tax doesn't tell people what kind of car to drive. It simply raises the price of gasoline and lets people adjust their behavior accordingly.

There are lots of people who believe there may be at least some genetic component to procrastination, and even if there isn't, it seems to be the case that procrastination habits are often set relatively early in life (that's certainly the case with me). But I also think that there's lots of evidence that external tools can help quite a bit in getting people to stop procrastinating.

When Americans are asked to rank professions in terms of honesty and ethics, insurance agents routinely end up near the bottom of the list - somewhere between politicians and car salesmen. Generally, insurers are seen as clever hucksters who prey on insecurity and ignorance to sell people what they don't need at prices they shouldn't have to pay.

It's a familiar truism that at any one moment, financial markets are dominated by either fear or greed. But the healthiest markets are those that are animated by both fear and greed at the same time.

Procrastination also can be a way of self-handicapping: if you don't do a great job, you can always say to yourself, "If I'd only started sooner, I'd have been able to produce something excellent."