Marketing has taken such a complete shift, thanks to the internet.

I'm a visual filmmaker so the camera is a big part of my storytelling tool and it's something that I really rely on to tell a scene or create the suspense that I need and create the emotion of a scene or a sequence.

I always try to better myself with every movie I make. I don't take anything sitting back and so I try to learn from every film I make and carry that onto the next movie because I think it's important as a filmmaker to keep growing with each film and I think I am growing with each movie. And I think it's important because you need to strive to better yourself.

I've always said that with a lot of the horror franchises that I've started, it's like directing a pilot. I come in, I direct the first movie and all these directors come in and direct all the sequels after me and hey have to kind of retain the look, the tone, and the characters.

For me, the sound design and the musical score is a big part of what makes scary movies work.

I think the financial restraint really pushes me as a director to be more creative with the way I shoot the film.

I don't feel so strongly against remakes, but if I don't like it, I guess I just don't do it. It is what it is. Hollywood is driven by the financial system, so if they think that it has a brand and people are going to go see it because it's a recognizable property, they're going to remake it.