Marketing has taken such a complete shift, thanks to the internet.

I think that's my favorite thing about making scary movies, watching people watch them. When my films come out, I like to cinema hop and know what moments are coming up, I pop my head in and watch people squirm or slide down in their seats. I like that sadism!

We think craft is important, and the irony has always been that horror may be disregarded by critics, but often they are the best-made movies you're going to find in terms of craft. You can't scare people if they see the seams.

I'm a big movie fan, and I want to make movies in every genre. I want to make my romantic comedy one day.

I don't like talking about sequels or spinoffs or franchise until they actually happen, until they actually work with the audience.

I realized that my camera work could help me in a lot of ways to put the audience in the driver's seat, so to speak, to get them in there with the action, and to get them as close and be as intimate with what was going on on-screen as possible.

I always believe your instinct is the most correct instinct.