I think storytelling is storytelling. It doesn't matter what format it's shot on.

We're terrified of shocks but we're so fascinated by it at the same time. We're terrified of spiders and reptiles and all of that but at the same time you're fascinated by them - you want to go to the zoo and go behind the glass and look at all these creepy crawlies! It's the same thing with the supernatural. I think we're very frightened by it.

I think you can say a lot with the movement of your camera but you can also say a lot by keeping it still.

For me, the sound design and the musical score is a big part of what makes scary movies work.

I think you cannot be too complacent. I think that's dangerous and you cannot take anything for granted.

I think it's good for the fans, as well, because they get to connect with you directly. You know, in the old days, if I wanted to, like, write to (Steven) Spielberg or Sam Raimi or whatever, I'm not sure I could actually write a fan mail and (I'd) have no idea where to actually send it. Nowadays, you can just, like, follow Ashton (Kutcher who still has among the most followers on Twitter) or, like, friend someone, you know, on Facebook, and you can actually just say, "Hey, I like your stuff."

What makes horror movies work is the idea that "oh my God, what would I do if I were in that situation? How would I get out of that alive? What would I do if I saw the door to my closet creaking open in the middle of the night and a doll on a tricycle comes riding out?"