This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

Do not make the mistake of holding your idea close to your chest… Submit it to the criticism of the judicious.

A good idea has self-expanding qualities. It stimulates those who see it to add to it.

The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.

Drop the whole subject and put it out of your mind and let your subconscious do its thing.

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

Thus, words being symbols of ideas, we can collect ideas by collecting words. The fellow who said he tried reading the dictionary but couldn't get the hang of the story simply missed the point: namely, that it is a collection of short stories.