If at first you don't succeed, C4

Fun for us just happens to be screwing around with anything that gets our attention and is thought-provoking.

There's no director who wants to portray cheese puffs with a certain color that's going to make or break the commercial, in his opinion. We don't have to do that, so I don't miss it at all, really.

We should point out that if we feel like we've upset somebody and they're vitriolic, if people are actively pursuing some sort of complaint, then we've done our job.

If at first you don't succeed, C4

I would love to have access to a company like Caterpillar. I would make all their stuff remote controlled and work ten times as fast.

I don't think our death ray is working. I'm standing right in it, and I'm not dead yet.