If at first you don't succeed, C4

Any day we create that much shrapnel is a good day.

There's no director who wants to portray cheese puffs with a certain color that's going to make or break the commercial, in his opinion. We don't have to do that, so I don't miss it at all, really.

We should point out that if we feel like we've upset somebody and they're vitriolic, if people are actively pursuing some sort of complaint, then we've done our job.

When I figured that I could do anything if I was simply methodical about it. I went to the library - and this was before the Internet - and I searched for a career that was creative, would not fall into a routine, involved problem solving and making things. It also had to be dynamic. I came up with special effects.

One of our neighbors is a salami distributor, and they pretty well - I mean, we used their salami to make a rocket engine out of. They just look at us and they're amused, they're fine with it.

All of the experiments are really cool. Probably one of the better ones is "Running in the Rain." It depends on circumstances: how fast are you running, if there's wind, or any of the other things involved with the circumstances of running in the rain. That's a favorite, I suppose.