A lot of times people start out with a lot of good ideas, but then they don't execute. They lose the purity of their vision. You end up running around in circles.

I grew up in a society where everything you did was eavesdropped on, recorded, snitched on. I had friends when we were kids getting into trouble for telling anecdotes about Communist leaders.

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow.

We focus a lot on the quality of experience, speed, reliability. It’s not sexy from a lot of people’s perspective, it’s not glitzy in the feature set, but it’s what people come to rely on.

Be simple and reliable

A lot of times people start out with a lot of good ideas, but then they don't execute. They lose the purity of their vision. You end up running around in circles.

Advertising isnt just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.