Alessandro [Michele] has really done the impossible. He's taken this classic brand [Gucci] and really turned it completely around and taken it in a direction that was so unexpected. [Alessandro and I] met and became friends here in L.A., and then we got to know each other and he asked me to do this. It was really organic and not the way this stuff normally happens.
Jared LetoI like to employ the power of no. We all want to say yes, because with yes comes so much opportunity, but with the power of no comes focus and engagement.
Jared LetoI like to think that people can see that and appreciate that idea and then, by some mechanism of wearing the fragrance, sort of carry that idea with them in their own life. Whether it's a weekend in Louisiana or in New York City or in Venice, Italy, or wherever they may be. I think there's something kind of fascinating and powerful about that.
Jared Leto