When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it.

Are you willing to take responsibility for your team's culture or do you treat it like the weather - something that happens to you?

The poster child of Web 2.0 is Flickr.com. Personalization is a key piece of Web 2.0.

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

Good design, when done well, should be invisible.

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it.

The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.