If you get deep enough, you get trapped. Stop calling yourself a user. You are being used.

I'd much rather see a world where, when you make some quirky comment on a blog or news story or you upload a video clip, instead of just a moment of fame for your pseudonym, you'll get 50 bucks. The first time that happens, you'll realise that you're a full-class citizen. You have the potential to make money from the system.

An economy where advertisers thrive while journalists and artists struggle, reflects the values of a society more interested in deception and manipulation than in truth and beauty

The beauty of HTML was that one-way linking made it very simple to spread because you could put something up and take no responsibility whatsoever. And that creates a society in which people display no responsibility whatsoever. That's the problem.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

One thing that I have been trying to do is bring together in places like Bosnia technologists who create ever-more destructive land mines [and convince them not to build more dangerous mines]. And that has actually worked.