I have been around military technology people a lot because of my role in virtual reality I've seen weapons from conception to implementation. And there is an extraordinary gadget lust that drives the military. So it's possible that war is just the ultimate expression of creativity.

A file-sharing service and a hedge fund are essentially the same things. In both cases, there's this idea that whoever has the biggest computer can analyze everyone else to their advantage and concentrate wealth and power. It's shrinking the overall economy. I think it's the mistake of our age.

The attribution of intelligence to machines, crowds of fragments, or other nerd deities obscures more than it illuminates. When people are told that a computer is intelligent, they become prone to changing themselves in order to make the computer appear to work better, instead of demanding that the computer be changed to become more useful.

I think complexity is mostly sort of crummy stuff that is there because it's too expensive to change the interface.

All over the world today people have a very strong desire to find a sense of identity, and at the same time that's coupled with the rise of absolutely absurd wars that relate to ethnic identity. Perhaps there is something deeply ingrained in people that relates to a sense of belonging, and without that, identity doesn't seem as real as it should.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

It's as if you kneel to plant the seed of a tree and it grows so fast that it swallows your whole town before you can even rise to your feet.