Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Jaron LanierThere were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They always had exaggerated canine teeth and a certain sort of expression. That led to speculation about whether at an earlier stage in the human experience we were hunted by some sort of carnivore.
Jaron Lanier