My basic position is that the more mixed the society and the more mobility there is in it, the better. That's what makes things interesting. When you get a homogenous society, it's very, very dull, whether that's all working class or all upper class, because everybody thinks the same, everybody looks the same.

What people have to make sure of is that they're not replicating something that already exists. You really have to ask yourself: "Is there a point in me doing this? Has this already been said before? Is this moving things along or is this just adding to the giant pile of junk that's already there?"

Paris is like a beautiful woman, but she's very haughty, she's not interested in you. She's very nice to look at but you can't quite get it together with her.

But I've got ideas. I keep my little notebook, I've always got that with me. Hopefully there's more stuff than nonsense in there.

It’s interesting that most gadgets are called ‘iPhone’ and ‘iPod,’ with that ‘i’ prefix, which is ego. But most creativity is not ego-led – a lot of it comes from the unconscious. So if you’re always checking your email or updating your Instagram profile, you’re not just looking out the window, daydreaming. You’ve got to let the subconscious in – that’s my main message to the world.

A Conservative government is necessary. There is no credible alternative.

I think the credit crunch is a brilliant thing. We should all stop moaning and start celebrating. When times are tough, it's an opportunity to start looking at life in a different way.