Itโs interesting that most gadgets are called โiPhoneโ and โiPod,โ with that โiโ prefix, which is ego. But most creativity is not ego-led โ a lot of it comes from the unconscious. So if youโre always checking your email or updating your Instagram profile, youโre not just looking out the window, daydreaming. Youโve got to let the subconscious in โ thatโs my main message to the world.
Jarvis CockerYou try and imagine what it must have been like to first see something moving on a screen. It must have blown your mind, because up to then life went by and there was no way to capture it. You could only get one instant and you didn't get the movement. So it's like having a bit of control over time really, because it's happening in real time or what seems to be real time, and then you can play it backwards and you can watch things again and again.
Jarvis Cocker