Being chronically shy I needed to create a persona for myself and be involved with a band where I could be ruler of my own kingdom. Then Pulp became hugely popular and I lost control of it, which is when it all went wrong.

It's funny how you can intensely investigate one very particular thing, and then it can lead you to other things through links and stuff like that. It's like you're going on this selective, very precise detour. But then it is strange because with it being so quick, there must be a difference.

I appreciate people who try and use language in an interesting way.

It’s interesting that most gadgets are called ‘iPhone’ and ‘iPod,’ with that ‘i’ prefix, which is ego. But most creativity is not ego-led – a lot of it comes from the unconscious. So if you’re always checking your email or updating your Instagram profile, you’re not just looking out the window, daydreaming. You’ve got to let the subconscious in – that’s my main message to the world.

Also, because people like to multitask, in a way if you've got a bit of music on in the background and the lyrical content is making you want to listen to it, then that would probably put you off the texting you wanted to do. I think people like things that just make that right kind of noise, but leave your brain free to do something else.

In no way am I supporting or suggesting that a Conservative government is a good thing, far from it.

I don't think people should abuse the fact that they are in showbiz. You still have to be human. I think that's the point. Showbiz is about showing human things - just amplified, that's all. And when it gets too much into, "Hey, we're part of the showbiz club and we can do what we want," it turns me off and I hate it.