I think good suspense and horror is really about creating situations that are relatable, and throwing a wrench in it and watching how people respond to it.
Jason BlumI'm a believer in screening movies early, and using the movie itself to help sell the movie. If you can't do that, I feel like you shouldn't be releasing the movie.
Jason BlumThe scares are the easier part of scary movies. The hard part of scary movies is what leads up to the scares.
Jason Blum