The model we established was to give creative people complete creative freedom in exchange for betting on themselves, so they work for the minimums you're allowed to work for, and if the movies work in a big way, everyone does very well. If the movies don't, nobody loses too much money. The benefit to doing all the movies low budget is we can tell different types of stories and take creative risks. The Purge would have been irresponsible to do for $20M, but to do it for $3M makes sense.
Jason BlumI really like to work with theater actors. Theater actors tend to do lots of independent movies, and those are the actors that I like.
Jason BlumYou can't be a creative person and not fall in love with everything. Every movie I've made there's a complicated, twisted love affair with.
Jason BlumOne thing I am very strict about is that I don't like spending a lot of money on movies because the more money you spend I think the worse that they get.
Jason BlumCurrently there's no other way to get a movie into 3,000 theaters except with a studio. We have a first-look deal with Universal, and it's been fun to work with them. But studios are a part of our life. I think they'll always be, but they'll play a different role. The consumer and the creator are getting closer together.
Jason Blum