I wouldn't be so bold as to say that what we're doing is what sets us apart from everyone, I think that's for everyone else to decide. You're walking the thin line by saying something like that and we don't try and pay attention to what's popular right now. The second you do that you're just going to start sounding like other people and you're going to lose sigh of who you are.

People can get too heavy and it's just about being heavy, which means there isn't a whole lot of art in that; it's more mechanical. Just always keep in mind that melody is what makes something memorable and if you take that out of the equation then you may have something that's technically played very well, but you still can't lose sight of the song.

I think I'm just trying to show a more mature side of the band and I think we've really come into the sound of our band. With every album we've grown, but I think this is just a really good picture of where we are right now and how we feel our music represents us. Under the thumb of other record companies we haven't had as much creative control and I think with this record we really did our own thing.

Back when we were more in the industrial vein, it was almost like I had to hide the fact that I could sing. Now, I've just sort of embraced the fact that I can sing and I'm not a screamer or hiding it behind any effects, this is just what I sound like.

I think it's stripped down as far as electronics go, but we just wanted to write a record that we felt better represented how we sound live with more of a rock feel, which is the direction we've been heading. It's just an evolution of the band throughout the years. We worked on this record longer than any other record, so I don't know if "stripped down" is how I would put it; I think it is a little bit more raw sounding.

I think it gave us the freedom to be more creative and do things the way we wanted to do them, so if a label liked it that was cool and if they didn't like it fine. Ultimately it was up to us to sink or swim and there was nobody telling us what direction to go in. I think that made the entire record more diverse.

wanted to highlight that to a certain extent and go deeper into that direction. I also try to write each song in a different key, so I can be as diverse as I can. I'm always trying to push the envelope and not be complacent or happy in one spot. As far as the grooves on this record are concerned, I think we just tried to experiment in that realm.