People's reputations are made in the bad times more than the good times.

You should know what makes one photo brilliant and another. Why one illustration is instructive and another is banal. Why one blurb is clever and another is trying too hard. Why one video is brilliantly entertaining and another is cheesy. Bottom line: you should want to do great work with a great team-no matter the cost.

I get a lot of emails from entrepreneurs. The best ones are short, to the point and include some question and/or the product

Average people push great people out of a company.

The thing about angel investing, which I get into in the book a lot is, you actually don't have to understand the idea, you don't have to know if the idea is going to win, you just need to know if a founder's going to win in their life. I can just tell by looking at somebody if they'll be successful in their life. I don't even have to have a conversation. I just look at their eyes while they're talking and it becomes very clear to me.

There is no luck, you work hard and study things intently. If you do that for long and hard enough you're successful.

Longevity is a big part of credibility.